Identity is always an interesting concept; what makes up a person? How do you identify yourself when speaking to someone new? Often we, as humans, let our identity be defined by the people around us — what they say about us and how they treat us. Don’t you find it strange how when you’re introduced to someone, almost the first question they ask is “What do you do for a job?”.
Work is considered a part of your identity, it helps people quickly get a grasp on your “success” (not really) and your outlook on life. Their perspective on you will inevitably change once they get to know you, however, it’s a good place to start when you begin building a relationship with someone.
Say we were to ask Rightlance “What do you do for a job?” the answer would be “ I offer a way for creative businesses to build a freelance talent pipeline.” What does that exactly entail? Well, it’s about collecting, organising and collaborating with freelancers.
Collecting is about bringing new freelancers into the pipeline, it is a way to gather high quality, skilled individuals that match the needs of your businesses.
Organising is about having the information presented to you in a way that makes sense.
Collaborating is about hiring freelancers, conveniently, so when you have a need you can address that need in the most time-efficient and cost-effective way.