What is a freelance talent pipeline, and why do you need one?

A freelance talent pipeline is an army of freelancers.

Freelancers are continually being used to fulfil work that goes beyond the capacity of your full-time employees. They are not only important to allow your business to scale quickly – they bring fresh ideas, creativity and skillsets into your workplace.

Hiring freelancers should be simple, cost effective and time efficient, however often it is not. When you need to hire freelancers you are either inundated with CVs (the majority of these sit untouched in your inbox until they are deleted a year later), find yourself calling 1000s of freelancers to get their availability or going for the expensive option of using an external recruiter.

A freelance talent pipeline is a pipeline you build to avoid the issues that arise when you need to hire freelancers. It is a solution to collect, organise and collaborate with freelancers in a time saving and intuitive way.

  1. Collect

You need to have an autonomous way of building a list of freelancers. The first step to achieving this is understanding the way freelancers connect with you, with us, it was email. So our solution was to build a landing page – a link for freelancers to use to send us their profiles (see here). This meant we didn’t have to do any work, all the freelancers that wanted to work for us would appear directly in Rightlance.

Another solution is to use Zapier (link here) to send emails from freelancers directly into a spreadsheet once they arrive in your inbox. This means no further administration from you and you can add a link to their email directly to the spreadsheet, giving you an opportunity to open it at a later date.

Whatever you choose to do, the trick here is to make it autonomous. You don’t want to have to spend hours categorising and organising freelancers.

  1. Organise 

Similarly to collecting, organising freelancers should be as autonomous as you can get it. You need freelancers organised for you and your team to quickly find exactly who you need when you need them. One way to do this (again with Zapier) is to get freelancers to state their job title in the subject line for example “CV: Camera Operator”, this can then be parsed when the freelancers get added to your spreadsheet.

Here at Rightlance, we use profiles. Profiles automatically that filled out by the freelancers and contain references (which get checked automatically), skills, portfolio, rate, location and credits. This minimises the work for us and creates a way to see all the useful information about our freelancers.

  1. Collaborate 

Hiring should be fairly simple if on your Google spreadsheet you stored their email. You can use a custom Google script to find each email cell and send a predefined email asking for their availability for the project and what rate they would charge. However, that doesn’t take into account their exact skills, locations and viability for the project.

On Rightlance we’ve built the system to be automated – once we’ve created our project we can use the search tools to filter our freelancers based on our project criteria then send emails only to our selection. The freelancers will be giving an opportunity to respond with their availability and you can agree on a rate and assign them to a project.

Whichever way you decide to build your freelancer talent pipeline – it will save you valuable time and money as you use freelancers to facilitate your day to day workload.

Saturday, 20th April '19 @ 10:20pm